Welcome! We regret to inform you that the Injury Board National News Desk has been discontinued. Feel free to browse around and enjoy our previously published articles, or visit The Injury Blog Network for the latest in personal injury news.

FDA Must Approve Bayer Ads For Yaz Contraceptive

Posted by Jane Akre
Tuesday, February 10, 2009 10:07 AM EST
Category: Major Medical, Protecting Your Family
Tags: Yaz, Bayer, FDA and Prescrition Drugs, Contraceptives, Women's Health

FDA must approve 20 million in corrective ads by Bayer for Yaz. 

LEARN MORE

IMAGE SOURCE: Bayer Web site

The Food and Drug Administration (FDA) is venturing into the advertising industry.

The FDA has demanded that it screen any ads that German drugmaker, Bayer AG, produce for its oral contraceptive, Yaz.  Bayer must also produce $20 million in “corrective” advertisement, after the FDA says it misled consumers into believing the product should be used for conditions it is not approved to treat.

The agreement was reached between Bayer and 26 states. The agreement was announced by Massachusetts Attorney General Martha Coakley. It follows a 2007 agreement by the drugmaker to make corrective actions.

Also included in the 2007 agreement was a failure to truthfully advertise Bayer cholesterol drug Baycol, which was withdrawn from the market in 2001.

The FDA warned Bayer that two direct-to-customer ads improperly promoted Yaz to the general public. The ads said Yaz could treat premenstrual syndrome (PMS) when the drug is not approved for that condition.  Nor is it approved to treat acne, which the ads mention.

It is approved to treat premenstrual dysphoric disorder (PMDD). The symptoms include anxiety, persistent anger and tension.  

The future print ads must “clearly and conspicuously” disclose what the FDA has approved the drug to treat.  #


No Comments

Comments for this article are closed.

About the National News Desk

Our mission is to seek the complete truth and provide a full and fair account of the events and issues that surround personal safety, accident prevention, and injury recovery.  We are committed to serving the public with honesty and integrity in these efforts.

Hurt in an accident? Contact an Injury Board member

Subscribe to Blog Updates

Enter your email address if you would like to receive email notifications when comments are made on this post.

Email address

Subscribe

RSS Feed

Add the National News Desk to your favorite RSS reader

Add to Google Reader Add to myYahoo Add to myMSN Add to Bloglines Add to Newsgator Add to Netvibes Add to Pageflakes